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COMMUNITY.
STRATEGY.
TOGETHER.

I'm John Wamsley. I'm a Social Media Specialist, Community Manager, and Graphic Designer with 8+ years of experience shaping digital narratives through community and strategy. I’ve led high-impact digital campaigns for nationally recognized cultural organizations, growing and engaging with large online communities, and collaborating with creative and corporate teams bringing bold ideas to life.

A black and white photograph of John Wamsley sitting on a black box. His arms are wrapped around his crossed legs and he is looking to the left. He is wearing a button up over a white shirt, black jeans, and adidas sneakers. Photographed by Kristina Ruddick.
Outside the March logo
Toronto International Film Festival logo
Paprika Festival logo
Boat Rocker Media logo

Photography by Kristina Ruddick

Outside the March

Collaborating with the team at Outside the March, I've created original content, digital and print media assets, and devised marketing strategies for their current 25.26 season, as well as Dora-Nominated productions of "...The Death of Walt Disney" (a co-production with Soulpepper Theatre Company), and Performance Review. I was able to develop and execute paid Meta ad campaigns, utilizing A/B testing to optimize targeting, creatives, and ad performance.

Outside the March Digital Brochure. On the left, there is wavy text that reads "Build Your Own Adventure". Underneath, programming for the season is listed: The Children of the Bear, Dance Nation, Medusa, and the OtM ExpansionPack. On the right is a staff photo: ten staff members sit in various positions in front of various shelves filled with equipment, a small grey backdrop, hanging lights and ladders.
Outside the March Digital Brochure. On the left, there is text over a blue and black background detailing the expansion of the Outside the March team. On the right are various headshots of team.
The first page of a digital tourig package for Performance Review. It features a large photo of Rosamund Small behind a cafe counter. Behid her are various cups and general cafe stock. She is smiling to an audience before her. Underneath the image reads "Your morning coffee run will never be the same. —Toronto star", accompanied by the title of the show and an Outside the March logo. There is also a star-shaped tag at the top that reads "The Best Toronto theatre of 2025" from the Globe and Mail.

Performance Review
Touring Package

Wavy text that reads "The Expansion Pack" on yellow, pink and purple background. Above the text are various logos for companies and organizations. Below are purple bubbles with white text that detail the various equipment available within the Expansion Pack program.
White handwritten text that reads "Giving" on top of white serif text that reads "Tuesday" Underneath is a white logo for Outfit the March and a link to www.outfitthemarch.ca. Behind the text is a pink, yellow, blue and green gradient.
A call for submissions post. Wavy white text that reads "The Artistic Accomplice Program". Underneath are white logos for varius companies and organizations. Behind the text is a blue and green gradient.

Toronto International Film Festival

2020-2022

As a Community Manager and member of the TIFF Social Team, I produced high-impact social content amplifying TIFF and TIFF Industry offerings, events, and initiatives across social platforms, including sponsor and partner campaigns. I led community management and engagement for TIFF’s social channels, supporting an online audience of 500K+ through customer care, moderation, and real-time interaction. I also collaborated with Indigenous and LGBTQ+ community clusters through ongoing working groups, helping curate year-round programming, exclusive events, and internal HR and accessibility initiatives that increased cultural awareness and representation. Below are two viral moments I covered on the red carpet of TIFF '21 with Josh O'Connor and Jessica Chastain.

John Wamsley, in a black mask, short-sleeve floral button up and black dress pants, stands on the TIFF red carpet. Behind him is a large white TIFF logo and greenery.

Paprika Festival

2018-2019

As the Paprika Festival Communications Manager, I designed original digital and print media assets and managed online communications: participant call for submissions, social media postings, newsletters & website updates. Working alongside the Artistic Producer and General Manager, I collaborated on devising online marketing strategies, writing press releases, ​and Festival operations. I was also responsible for ensuring appropriate sponsor recognition and tracking assets from various stakeholders. Click below to learn more!

Black and white portraits of various artists with black bars over their eyes. Half way down, there is a page rip revealing a hot pink background.
Black and white portraits of various artists with black bars over their eyes. Half way down, there is a page rip revealing a hot pink background, and a Paprika Festival logo.
A Paprika Festival logo, black text that reads "Sponsorship Package 2018/2019 May 20-May26 2019" and various black and white photos of artists in a collage style on top of a hot pink and polka-dotted background.

BOAT ROCKER MEDIA

2017-2018

With Boat Rocker Media, I was able to work on television shows like "The Next Step" and "Ollie, the Boy Who Became What He Ate." This gave me the opportunity to create meaningful online relationships with diverse audiences - developing and sustaining an online voice that excited and resonated with an already established fanbase. I was also tasked with designing aesthetically pleasing and profitable marketing content for distribution on Facebook, Twitter, Instagram, and YouTube to 300,000+ audience internationally. Click below to learn more!

"The Next Step" logo in white above a pink and blue gradient.
The cast of The Next Step

   © 2025 John Wamsley

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